John F. Gaski

Gaski, John

Gaski, John

Author; Member, Beta Gamma Sigma

Job Title: 

Author; Member, Beta Gamma Sigma

John Gaski's primary research interests are the societal impact of marketing activity and power in the distribution channel. Courses regularly taught include Marketing Research and Principles of Marketing.

Dr. Gaski is the author of over 150 articles, papers, and monographs, and is a member of the Beta Gamma Sigma, Mu Kappa Tau, and Alpha Mu Alpha national academic honor societies. He serves or has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Channels, and in 1997 was named one of the "108 Best Researchers in Marketing" by a peer-review study published in Marketing Educator.

John Gaski is a Notre Dame graduate (BBA 1971, MBA 1973) and also has an MS and Ph.D. from the University of Wisconsin. He has been on the Notre Dame faculty since 1980.

ARTICLES BY THIS AUTHOR

A Slightly Contrarian Perspective on a Nuclear-Free World
Get Full Text in PDF Abstract This analytic piece penetrates into ironic implications of nuclear weaponry and nuclear disarmament efforts, including those embodied in the renowned START treaty. Some of these implications seem to undermine international security and the framework of world order, and some actually appear to threaten global and human survival. Again, irony will indeed be seen to permeate the unconventional conclusions adduced. 1. Introduction Since their invention over seven...